Global smartphone production volume may decline 5
Brands would record lower production volumes this year coque iphone 6 plus transparents because the overall demand outlook in coque iphone 7 graffiti the global smartphone market remains weak. The lack of breakthrough features or specs has made the consumers less active than before with respect to replacing their existing devices. As for the global ranking of smartphone market share, Samsung would remain the market leader, while Huawei is expected to surpass Apple to become the world’s second largest smartphone coque iphone 5s nounours silicone maker. Apple would then take the third place.
TrendForce notes that Samsung produced 293 million smartphones in 2018, a YoY decline of 8%. Its market share has been shrinking as well. While Chinese brands actively explore lower end and emerging overseas markets, it coque iphone 8 plus or is relatively difficult coque iphone 8 plus tropical coque huawei p8 for Samsung to develop new business fields, because it has already had a complete deployment in the low , middleand high end segments. Moreover, Samsung has involved in fierce price competition with China’s domestic brands, so it would adopt more aggressive strategies this year in terms of specifications and pricing to compete with its Chinese rivals. For 2019, Samsung still aims to maintain its existing market share while actively exploring emerging coque iphone 7+ slim markets. It is expected to remain the coque iphone 6s wings of freedom leading smartphone maker worldwide with a global market share of 20%.
Huawei’s production volume increased by 30% YoY to 205 million units in 2018, taking advantages of its comprehensive product range and self developed chips. With its P series and Mate series, Huawei has expanded its share in the premium segment of the Chinese smartphone market, where Apple used to dominate. Huawei has also successfully presented its brand in overseas markets like East Europe with its Honor models.
Looking ahead to 2019, Huawei would retain its position in the Chinese smartphone market, while focusing on the expansion in emerging markets such as Eastern Europe, Brazil, and South America. According to TrendForce, Huawei has a chance to produce 225 million smartphones in 2018, with a global market share of 16%, overtaking Apple to become the world’s second largest smartphone brand.
As for Apple’s performance in 2018, its total production volume for 1H18 was roughly coque iphone 6 the same as for 1H17. However, the sales of new iPhones turned out to fall short of expectation, resulting in lower shipments of iPhones in 2H18, about 7% less than in 2H17. As the result, the production volume of Apple in 2018 declined by 3% YoY. Particularly, Apple’s shipment in the Chinese market last year was 10 million units less than in 2017, due to the ban on the sale of some iPhone models and the high pricing of the new iPhones.
Going forward to 2019, Apple will continue to face the longer replacement cycle of smartphones and its weakening sales in the premium segment of the Chinese market. Furthermore, it is also a challenge for the brand to balance the profitability and pricing strategies to boost sales. As the result, Apple’s production volume for 2019 would decrease to 189 million units, with the market share to reach 13%, down from 15% in 2018. If the coque iphone 7 equipe de foot tension in US China trade becomes worse this year, Apple’s production volume may decline further.
Gaps between top global smartphone brands’ become smaller in terms of market coque iphone 6s motif geometrique share
Xiaomi, OPPO, and Vivo would retain the fourth, fifth and sixth position respectively in the global smartphone brand ranking for 2019, the same as 2018. Xiaomi maintains the strategy of low gross margin, building an ecosystem with cost effective products and services. It registered 123 million units in smartphone production for 2018, 32% more coque iphone coques personnalisees iphone 6 6s 8 jott than that for 2017. For 2019, Xiaomi would continue to focus on research and development, aiming to renew its brand image with more advanced technology, especially with new positioning for its sub brands including Xiaomi, Redmi, Blackshark, POCO, and cooperation with Meitu. In terms of overseas business, Xiaomi would continue to strengthen its competitiveness coque iphone 6 joueur de basket in European and Indian channel markets. Xiaomi’s smartphone production for 2019 is expected to be 129 million coque iphone 6s military units, says TrendForce.
OPPO and Vivo, ranking the fifth and sixth, have turned to explore overseas business opportunities due to the saturation of the Chinese smartphone market. OPPO has launched coque iphone 4s incasable Realme, an online brand, in Indian market; Vivo has signed a six year sponsorship agreement with coque iphone 5 FIFA World Cup to enhance its international popularity. However, for OPPO and Vivo, about 70% of their revenues are still generated from the Chinese market, so the looming outlook of China’s economic situation in 2019 would have relatively great impacts on the two brands. In terms coque iphone 6/6s, joyguard pc matière of their respective performances, OPPO registered a production volume of 120 million in 2018, and aims to keep the volume flat in 2019, with an estimated market share of 8%. In contrast, Vivo, whose overseas business contributes less to its total sales, produced a total of coque iphone 8 marbre rose 104 million smartphones in 2018. In 2019, the coque iphone 5s stitch 3d volume would fall to less than 100 million, which represents a global market share of 7%.
TrendForce notes that a number of Chinese coque huawei p30 smartphone brands have closed down or been acquired in 2018. Amid the demise of these smaller brands, the major brands in the smartphone industry have continued to expand. Throughout 2019, smartphone brands would be more struggling to differentiate their new products, and the gaps between market shares of the world’s top six smartphone makers would be smaller…